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What this site is, who it's for, and where to start.
Start Here
Start Here
New? Read this first: the framework and philosophy behind the lab.
Systems
System Decisions
Map the stack before you build. Decision frameworks and live CRM + data-hygiene case studies.
Tool Notes
Tool Notes
Honest field notes on the GTM and AI tools that actually run the stack.
Skills
Skills
Downloadable skill bundles — system prompts, scorecards, and templates. Works with Claude, Custom GPTs, Glean, & Gong.
Automations
Automations
Levels of agents and automation — where ROI lives, what still can’t be done, two working examples.
Latest News
Latest News
Staying on top of all the latest news.
Contact
Contact
Questions, collabs, or just want to talk shop.

Talk Shop

Say Hey 👋

Think of this as a friendly back room for GTM folks figuring out this AI stuff together. Found a tool I should check out? Think I got a take wrong? Hit a weird bug? Got a GitHub repo you love? Drop it here — your input is literally how this site gets better.

💡Let’s keep it general.Tools, trends, and what’s working out there — not anything tied to your company’s internal stuff. Keeps it useful for everyone and clean for both our employers.