Soto Systems Lab/Field Manual/Rev 2026.06/Status: Operational

A field guidefor documentedpracticalmeasuredshippeddocumentedpracticalAI systems

Open-source workflows, automations, Agents, and templates for GTM operators, builders, and personal AI environments. No hype, no vendor pitch. Documented systems that survived contact with real work.

SEC. 01

The Framework

Useful AI & Automation start before the build: map the work, measure the cost, remove the friction, and prove the impact.

  1. 01PeopleWho does the work today
  2. 02ProcessHow the work actually flows
  3. 03PainFind where hours burn
  4. 04MeasureQuantify time & cost
  5. 05SolutionRemove the manual drag
  6. 06ImpactProve savings or ARR lift

My core:I don’t start with tools. I start with people, processes, pain, and measurable impact. If the underlying data and human workflows are broken, automation only accelerates failure.

SEC. 06

People Who Know Antony

View on LinkedIn →

They don't know this site. They know the work — and the person behind it.

⭐ Worked within my reporting organization

James Dougherty
James DoughertyPrincipal Solution Engineer Financial Services · Salesforce
If you're looking for serious grit and an unmatched work ethic, look no further than Antony. He's a 'doer' who approaches every challenge with genuine excitement. He has a gift for connecting with people and makes everyone around him better. I miss his infectious energy! See full post on LinkedIn →
LinkedIn Recommendation
Myles D. Weinstein
Myles D. WeinsteinOperating Partner · Lightspeed Venture Partners
Antony is highly motivated and proactive — not afraid to jump in and help the team. I saw him build many of the automation systems we deployed across a sales org of several hundred. Reliable, self-sufficient, and coachable. See full post on LinkedIn →
LinkedIn Recommendation
BJ Birtz
BJ BirtzCorporate VP, Head of Global Alliances · Icertis
Antony is one of those rare operators who can bridge strategy, systems, and execution without missing a beat. He brings a strong AI and automation mindset and applies it in practical ways that make teams more effective. Lucky to have him. See full post on LinkedIn →
LinkedIn Recommendation
George Beerhalter
George BeerhalterFederal Agency Lead · Icertis
Antony goes the extra mile to understand the administrative burdens sales teams face and builds practical AI-driven solutions that create real efficiency. He puts the right tools in the hands of the right people — a true game changer. See full post on LinkedIn →
LinkedIn Recommendation
John West
John WestSr. Director, Enterprise Sales · Icertis
Antony treats AI as a means to solve practical problems — not a demonstration of capability. He understands how a team actually works, finds where effort is lost, and builds tools that produce measurable improvement. His value becomes more apparent the longer you work with him. See full post on LinkedIn →
LinkedIn Recommendation
Richpal Matharu
Richpal MatharuGTM | Sales Enablement · Icertis
Antony has been an early adopter of AI and LLMs, finding ways to help sales teams work smarter and show up better prepared. He brought a highly creative approach to enablement, including vibe-coded HTML pages in Highspot that were innovative even to our CSMs. See full post on LinkedIn →
LinkedIn Recommendation
James Dougherty
James DoughertyPrincipal Solution Engineer Financial Services · Salesforce
If you're looking for serious grit and an unmatched work ethic, look no further than Antony. He's a 'doer' who approaches every challenge with genuine excitement. He has a gift for connecting with people and makes everyone around him better. I miss his infectious energy! See full post on LinkedIn →
LinkedIn Recommendation
Myles D. Weinstein
Myles D. WeinsteinOperating Partner · Lightspeed Venture Partners
Antony is highly motivated and proactive — not afraid to jump in and help the team. I saw him build many of the automation systems we deployed across a sales org of several hundred. Reliable, self-sufficient, and coachable. See full post on LinkedIn →
LinkedIn Recommendation
BJ Birtz
BJ BirtzCorporate VP, Head of Global Alliances · Icertis
Antony is one of those rare operators who can bridge strategy, systems, and execution without missing a beat. He brings a strong AI and automation mindset and applies it in practical ways that make teams more effective. Lucky to have him. See full post on LinkedIn →
LinkedIn Recommendation
George Beerhalter
George BeerhalterFederal Agency Lead · Icertis
Antony goes the extra mile to understand the administrative burdens sales teams face and builds practical AI-driven solutions that create real efficiency. He puts the right tools in the hands of the right people — a true game changer. See full post on LinkedIn →
LinkedIn Recommendation
John West
John WestSr. Director, Enterprise Sales · Icertis
Antony treats AI as a means to solve practical problems — not a demonstration of capability. He understands how a team actually works, finds where effort is lost, and builds tools that produce measurable improvement. His value becomes more apparent the longer you work with him. See full post on LinkedIn →
LinkedIn Recommendation
Richpal Matharu
Richpal MatharuGTM | Sales Enablement · Icertis
Antony has been an early adopter of AI and LLMs, finding ways to help sales teams work smarter and show up better prepared. He brought a highly creative approach to enablement, including vibe-coded HTML pages in Highspot that were innovative even to our CSMs. See full post on LinkedIn →
LinkedIn Recommendation
Stephanie Sherson
Stephanie ShersonDirector of Revenue Operations · Icertis
My first introduction to Antony was an AI-powered tool he built for sales account research and planning — well before AI became a company initiative. He was already applying it to real business challenges. See full post on LinkedIn →
LinkedIn Recommendation
Daniel Person
Daniel PersonContent Marketing · Icertis
What stands out about Antony is his drive to turn emerging ideas into practical solutions that help sellers, CSMs, and ops teams do their jobs better. Beyond his technical depth, he's a thoughtful collaborator who listens carefully and follows through. See full post on LinkedIn →
LinkedIn Recommendation
Amy La Mantia
Amy La MantiaSenior Director, Solution Advisor – Public Sector · Icertis
Antony helped build agents that pull from call recordings and auto-update Salesforce activities — saving roughly 1–2 hours per advisor per week. He's proactive about finding ways to add value and make the org work better. Dependable, thoughtful, and execution-oriented. See full post on LinkedIn →
LinkedIn Recommendation
Vivian Kim
Vivian KimPartnerships · Ipsos
I worked with Antony on cross-functional sales and partnership initiatives, and he was always the one pushing us forward. He got the org thinking about AI before most people were paying attention — not just spotting use cases but enabling others. Smart and forward-thinking. See full post on LinkedIn →
LinkedIn Recommendation
Elijah Banks
Elijah BanksSenior Sales Operations Analyst · Icertis
One thing I've always respected about Antony is his curiosity — if he doesn't know something, it won't stay that way for long. I've watched managers throw ambiguous projects his way, and he always turns chaos into something structured and actionable. Highly recommend. See full post on LinkedIn →
LinkedIn Recommendation
Larry Sanford
Larry SanfordManaging Director, North America · Strong Search
Antony was part of my organization during my time as VP of RevOps at Icertis. What stood out from a distance was how proactive he was about spotting AI opportunities and delivering measurable impact — he didn't wait to be pointed at a problem. Antony raises the ceiling of whatever team he's on. See full post on LinkedIn →
LinkedIn Recommendation
Stephanie Sherson
Stephanie ShersonDirector of Revenue Operations · Icertis
My first introduction to Antony was an AI-powered tool he built for sales account research and planning — well before AI became a company initiative. He was already applying it to real business challenges. See full post on LinkedIn →
LinkedIn Recommendation
Daniel Person
Daniel PersonContent Marketing · Icertis
What stands out about Antony is his drive to turn emerging ideas into practical solutions that help sellers, CSMs, and ops teams do their jobs better. Beyond his technical depth, he's a thoughtful collaborator who listens carefully and follows through. See full post on LinkedIn →
LinkedIn Recommendation
Amy La Mantia
Amy La MantiaSenior Director, Solution Advisor – Public Sector · Icertis
Antony helped build agents that pull from call recordings and auto-update Salesforce activities — saving roughly 1–2 hours per advisor per week. He's proactive about finding ways to add value and make the org work better. Dependable, thoughtful, and execution-oriented. See full post on LinkedIn →
LinkedIn Recommendation
Vivian Kim
Vivian KimPartnerships · Ipsos
I worked with Antony on cross-functional sales and partnership initiatives, and he was always the one pushing us forward. He got the org thinking about AI before most people were paying attention — not just spotting use cases but enabling others. Smart and forward-thinking. See full post on LinkedIn →
LinkedIn Recommendation
Elijah Banks
Elijah BanksSenior Sales Operations Analyst · Icertis
One thing I've always respected about Antony is his curiosity — if he doesn't know something, it won't stay that way for long. I've watched managers throw ambiguous projects his way, and he always turns chaos into something structured and actionable. Highly recommend. See full post on LinkedIn →
LinkedIn Recommendation
Larry Sanford
Larry SanfordManaging Director, North America · Strong Search
Antony was part of my organization during my time as VP of RevOps at Icertis. What stood out from a distance was how proactive he was about spotting AI opportunities and delivering measurable impact — he didn't wait to be pointed at a problem. Antony raises the ceiling of whatever team he's on. See full post on LinkedIn →
LinkedIn Recommendation
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